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Keywords: Regulations
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Journal Articles
Regulating ageism in UK advertising: an industry perspective
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (4): 198–204.
Published: 01 July 2003
... within the industry it is suggested that regulation may be required to raise the awareness of advertisers and agencies to the importance of older people, and to encourage more age diverse advertising. This paper presents the findings of a study conducted to elicit the opinions of advertising industry...
Journal Articles
Airline marketing in regulatory context
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (2): 125–135.
Published: 01 April 2001
... of international routes has evolved from the International Air Convention signed in Paris in 1919 and the Chicago Conference in 1944. The latter involved five agreements. The Convention on International Civil Aviation established four principles of aviation regulation, which have been very widely adopted...
