... within the industry it is suggested that regulation may be required to raise the awareness of advertisers and agencies to the importance of older people, and to encourage more age diverse advertising. This paper presents the findings of a study conducted to elicit the opinions of advertising industry...

... and relative price, which is the means of placing value on the airline’s product. © MCB UP Limited 2001 Services marketing Airlines Regulations Cost reduction Safety There appears now to be nothing to stop the airline industry from maturing into a global business after 40 years...