... concrete) influence consumer attitudes in hedonic and utilitarian service contexts? 2. What role does regulatory focus (promotion vs prevention) play in moderating the relationship between AI conversation styles and consumer attitudes? 3. How can AI developers optimize conversation styles to enhance user...

...Ramakrishna Salagrama; Anna S. Mattila; Sanjeev Prashar; Sai Vijay Tata Purpose The present research examines the interaction between explanation type and regulatory focus on informational justice (IJ) and satisfaction with service recovery. Design/methodology/approach The authors conducted...

... this work investigates in form of moderation effect of individual regulatory focus. Design/methodology/approach Hypotheses are developed using social exchange theory and the elaboration likelihood model and tested using structural equation modelling. Data were collected online, using a random sample...

...Rajat Roy Purpose The purpose of this paper is to investigate the effects of regulatory focus (promotion vs prevention) and mixed valence attributes (positive imagery and negative analytical vs negative imagery and positive analytical) on consumers’ evaluation and purchase intention for a product...