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Keywords: Reinsurance
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (7): 716–731.
Published: 01 December 2004
...Andrew J. Czuchry; Mahmoud M. Yasin; Florian Sallmann This article reports a practical application of intelligence gathering and strategic planning online. Firms in the reinsurance industry (defined in the text) face changed market realities and new challenges. As they attempt to chart new...
