... to the build up of technology competencies in the small firm. Electronic resources Small firms Relational databases Competitive advantage Information technology E‐business is changing market structures and the economics of competition. Technology and business strategy have converged...

...Bob Sinclair; Jim Harrower Examines the workings of a new and highly flexible relational database which is allowing The Automobile Association to generate more than£1 million of extra revenue a year. The additional money has come from reviewing the communication process surrounding membership...

...James Bates Details how a leading financial institution in the UK developed a£15 million relational database from scratch. Roger Ivey, head of Direct Marketing at the Leeds Permanent Building Society, had the task of bringing together a dozen previously unconnected and non‐communicating customer...