...Mona Mrad; Zahy Ramadan; Lina Issam Nasr Purpose The purpose of this study is to identify the key components pertaining and governing a Computer-Generated Influencer’s (CGI’s) identity and explores and analyzes the ensuing relationship between the CGI and its digital environment. Design...

..., to stress that an active consideration of time facilitates the development of satisfactory service solutions to the service provider (SP) and service receiver (SR) (both) and maintenance of the long-term and complex business-to-business (B2B) service relationships in contrast to a passive consideration...

...Ossi Pesämaa; Peter Dahlin; Christina Öberg Purpose The purpose of this paper is to examine how tension management as a means of achieving compromise and overcoming minor conflicts reduces the effects of the opportunism and bargaining costs of relationships on the evaluation of business partners...

... Publishing Limited Licensed re-use rights only Engagement Co-creation Value Relationship Brand Congruity H3. Brand self-congruity has a positive effect on CBCB. Brand-level antecedents are external to customer control but support and encourage customer participation...