Keywords: Religion
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (8): 1024–1041.
Published: 26 August 2021
...Denni Arli; Robin Pentecost; Park Thaichon Purpose Despite the importance of sustainability, some conservative religious groups do not believe and support climate change. There is a continuous debate on the role of religion on people’s attitudes toward the environment. Hence, the purpose...
Journal Articles
Marketing Intelligence & Planning (2017) 35 (1): 2–17.
Published: 06 February 2017
... for those interviewed, as well as those interviewing. 24 08 2015 31 01 2016 14 03 2016 04 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Religion Ethics Women Culture Research methods Research is increasingly...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2015) 33 (1): 39–66.
Published: 02 February 2015
... between individual basic values and acceptance of novel products. The model has been able to explain 34 percent of the variance in acceptance of novel products. Originality/value – Different from previous research that often focussed on demographic and observable (e.g. age, race, religion...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2000) 18 (6-7): 388–399.
Published: 01 December 2000
... with lines that refer to it”. He notes how people reaching this point often “turn in on themselves, and perhaps turn towards religion”. It is with this “metanoid” perspective on marketing theory that the authors of this piece present two possible paths to epistemological paradise; one route representing...
Journal Articles
Marketing Intelligence & Planning (2000) 18 (6-7): 337–345.
Published: 01 December 2000
... panderers to human fears and longings. By examining the overlapping manner in which each purveys promises of paradise, we may better understand the tap roots of human emotion that each seeks to incite. © MCB UP Limited 2000 Consumerism Third World Religion Marketing theory Christian...
Journal Articles
Marketing Intelligence & Planning (2000) 18 (1): 39–44.
Published: 01 February 2000
... for the clergy. © MCB UP Limited 2000 Advertising Churches Beliefs Religion Marketing Hong Kong Church advertising first appeared in the spring of 1920. Probably the thought of the Episcopal Church could summarise the position of those churches which advertised at that time...

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