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Keywords: Renewable energy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (1): 32–48.
Published: 25 October 2017
...Suni Mydock III; Simon James Pervan; Alanoud F. Almubarak; Lester Johnson; Michael Kortt Purpose The purpose of this paper is to explore the extent to which consumer purchasing behaviour is influenced by advertised information that a product is made with renewable energy. It also seeks to identify...
