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Keywords: Reposting
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1407–1432.
Published: 13 September 2024
... about the potential return on investment in content creation and distribution (Mallin, 2017 ; Thomson, 2018). Social media Firm-generated content Content scheduling Content recycling Reposting © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only...
