Skip to Main Content
Keywords: Reputation
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2018) 36 (5): 572–584.
Published: 03 May 2018
...Kashef Majid; Mooweon Rhee Purpose The purpose of this paper is to identify the rate of recall for new products vs established products and to explore the simultaneous impact of a firm’s reputation and a product’s reputation on the market response to a product recall. Design/methodology...
Journal Articles
Marketing Intelligence & Planning (2015) 33 (2): 124–146.
Published: 07 April 2015
..., social identity theory, and person-organization fit in order to investigate the impact of company reputation and identity congruency between organizations and their job applicants on the attractiveness of an employer brand. Design/methodology/approach – An online survey was conducted to test...

or Create an Account

Close Modal
Close Modal