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1-3 of 3
Keywords: Reputation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 630–647.
Published: 01 October 2025
... with partial least squares path modelling. Findings Users’ continuance intention is shaped by several interrelated mechanisms. The reputation of the robo-advisory platform, users’ expectations of performance and the perceived ease of use (effort expectancy) indirectly influence continuance intention...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (5): 572–584.
Published: 03 May 2018
...Kashef Majid; Mooweon Rhee Purpose The purpose of this paper is to identify the rate of recall for new products vs established products and to explore the simultaneous impact of a firm’s reputation and a product’s reputation on the market response to a product recall. Design/methodology...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 124–146.
Published: 07 April 2015
..., social identity theory, and person-organization fit in order to investigate the impact of company reputation and identity congruency between organizations and their job applicants on the attractiveness of an employer brand. Design/methodology/approach – An online survey was conducted to test...
