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Keywords: Resource interaction
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Journal Articles
Interaction through boundary objects: controversy and friction within digitalization
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (1): 111–124.
Published: 07 September 2018
... Industry 4.0 Digitalization Industrial marketing Resource interaction Sandvik Machining Solutions (SMS) and Cibes Lift Group (CLG) are technology-driven companies operating in an industry currently undergoing dramatic changes in its production logic. Firms have been forced to invest...
