... and interdisciplinary literature synthesis. Findings The paper presents a model of relevant marketing geography, which positions a resource‐based view as a new direction for relationship marketing research. An additional model conceptualizes the competencies possessed by a private sector firm that allows the firm...

... Market share Resources United Kingdom In 2002 the UK had approximately 195,000 registered charities, of which about 160,000 were “general charities” (i.e. not educational establishments, housing associations, trade unions, or places of religious worship) actively engaged in fundraising (Charity...

...Dennis N. Bristow; John C. Mowen Using the work of earlier human needs researchers as a theoretical base, the Consumer Resource Exchange Model (CREM) has been developed. The model is based upon the concept that consumers seek to manage four fundamental resources in order to satisfy their needs...