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Keywords: Respondents’ confidence
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (2): 181–194.
Published: 06 August 2019
... Corporate reputation Sampling Measurement and scale development Respondents’ confidence Stakeholder groups Supervenience relation The RQSM’s definitional contributions and measurement approach are cited in most corporate reputation research (e.g. Rhee and Valdez, 2009 ; Puncheva...
