...Mehir Baidya; Bipasha Maity Purpose Retailers' lifetime value has implications for practice and research, but little research has dealt with it using a pragmatic approach to date. This study aims to calibrate retailers' lifetime value and provide new perspectives in framing marketing strategies...

...Peter Jones; Daphne Comfort; Colin Clarke‐Hill; David Hillier Purpose The purpose of this paper is to explore the emergence and development of experience stores and to consider their potential role in fostering consumer brand relationships and their impact on the retail landscape. Design...

...Leslie Stoel; SoWon Jeong; Stan Ernst Purpose The purpose of this paper is to develop a typology of small, rural retailers based on personal beliefs about business use of the internet and to identify similarities and differences between the retailer subgroups in attitude, perceptual performance...

...Peter Jones; Daphne Comfort; David Hillier Purpose The purpose of this paper is to present exploratory examination of the ways in which large retailers in the UK are using corporate social responsibility (CSR) as a means of communicating with customers while they are in the store. Design...

... investigation into the retail marketing practices within a sample of Asian‐owned small firms operating in the UK. The findings from 20 in‐depth personal interviews provide an insight into the practices of ethnic minority‐owned retail businesses indicating that factors associated with key decision makers...

...Kim Shyan Fam The present study considers how clothing and shoe retailers in New Zealand, Portugal and Hungary manage promotion campaigns and looks at the objectives that are most important to these retailers as well as the marketing activities that are undertaken to reach these objectives. Change...