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Keywords: Retro-branding
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 634–655.
Published: 03 August 2015
... of one of the greatest technological achievements of the twentieth century – the iconic Titanic – it reverses the polarity of innovation/renovation and identifies the deep-seated sources of retro-brand resonance. It reveals that, in today’s renovation nation, sudden gales of creative destruction...
