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Keywords: Retrospective explanation
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Journal Articles
Investigating consumer advocacy, community usefulness, and brand avoidance
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (4): 488–509.
Published: 06 May 2017
... effect of organizational response on consumer advocacy and its outcomes in the virtual context. Brand avoidance Community usefulness Consumer advocacy Prospective explanation Retrospective explanation For over two decades, researchers and service firms have recognized the detrimental...
