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Keywords: Risks and benefits
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 18–32.
Published: 25 August 2021
... impacting consumers' payment preference at the POS to understand a consumer's on-going behaviour. Cross-cultural research Diffusion of innovation Payment preference Consumer attitudes Risks and benefits Digital payments The introduction and diffusion of new payment methods and the rise...
