...Bo Li; Wenya Guo; Xiufeng Li Purpose With the saturation of demand for new energy vehicles (NEVs) in larger cities, the governments further promote NEVs, especially in rural areas. From stimulus-organism-response (SOR) theory, we explore the relationship among incentives, product attributes...

... confirmed by Awaritefe (2004) . In this respect, tourism promotional strategies should be informative for potential visitors at the organic image stage, persuasive for visitors at an induced image stage, or reminding for those at the complex image formation stage. Brand image Tourism Rural areas...

... interpretable. Jiyoung Kim can be contacted at: Jiyoung.kim@unt.edu © Emerald Group Publishing Limited 2010 Consumer behaviour Shopping Rural areas Social capital Rural communities have faced economic hardship as economic activity has gradually became concentrated in metropolitan...

... Retailers Small enterprises Owner‐managers Rural areas Internet United States of America Internet use been suggested as a key strategy for success for small, independently owned retailers in rural communities who face an intensely competitive marketplace and the triple jeopardy effect of fewer...