...Bo Li; Wenya Guo; Xiufeng Li Purpose With the saturation of demand for new energy vehicles (NEVs) in larger cities, the governments further promote NEVs, especially in rural areas. From stimulus-organism-response (SOR) theory, we explore the relationship among incentives, product attributes...

... have an effect on destination image. For example, Chen and Kerstetter's (1999) study into the image of rural tourism areas in Pennsylvania by international students, found that past travel experience to rural areas did not have any significant effect on image. Yet it has also been noted that, since...

... customer relationships. Retailers Small enterprises Owner‐managers Rural areas Internet United States of America Leslie Stoel can be contacted at: stoel.1@osu.edu © Emerald Group Publishing Limited 2010 Internet use been suggested as a key strategy for success for small...

... a conceptual framework. This research is significant as the study results provide implications to rural retailers and further to the community, as the sustainability of the rural sector is closely related to the well‐being of the entire community. Consumer behaviour Shopping Rural areas Social capital...