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Keywords: Rural marketing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (4): 486–503.
Published: 06 June 2016
... upon them the need to appoint salesteams who could travel to the rural markets and influence the local retailers. After a few years of uninspiring brand promotion efforts which drew upon conventional marketing practices, it launched a consumer contact program in weekly village fairs (known as Haat...
