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Keywords: Russia
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (1): 53–68.
Published: 27 January 2012
... decade significantly with the help of multinational companies (Berezin, 2001). Russia was selected as the country of study because the emerging market status of Russia makes it suitable for observing the developing state of market segmentation. The movement toward a free market in the 1990s...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (1): 86–102.
Published: 06 February 2009
... way. Originality/value This is the first study that compares the importance of relationship quality within and between four counties. © Emerald Group Publishing Limited 2009 Business‐to‐business marketing Cluster analysis Iran Russia China United Kingdom The successful...
