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Keywords: SCRM
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–26.
Published: 14 April 2026
...Sehrish Huma; Danish Ahmed Siddiqui Purpose This article investigates the influence of marketing and organizational innovation practices on supply chain risk management (SCRM) capabilities, namely resilience and robustness, and examines both their direct and indirect effects on enhancing overall...
