... and consequently increases website visit rates and sales. The purpose of this research is to design a roadmap of retargeting campaign for small and medium enterprises (SMEs), as well as to compare normal and retargeting advertising campaigns in order to confirm the effectiveness of retargeting campaigns. Design...

... influence in the upper echelons in both SMEs and large firms. Originality/value The findings of this study highlight the importance of delineating MPTMT structures, understanding how they create value, and specifying their boundary conditions. To understand how the different configurations of MPTMT...

...Allam Abu Farha; Said Elbanna; Osama Sam Al-kwifi; Satoko Uenishi Purpose This study seeks to investigate how managerial assumptions shape international market orientation (IMO) and how IMO, in turn, affects the performance of small and medium-sized enterprises (SMEs), drawing from cognitive...

...Agneta Sundström; Akmal S. Hyder; Ehsanul Huda Chowdhury Purpose The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach Based on market...

...Christian Nedu Osakwe; Nikolina Palamidovska-Sterjadovska; Martin Mihajlov; Anita Ciunova-Shuleska Purpose This study aims to facilitate the understanding of brand building among owners/managers of SMEs by highlighting the relationships among the multidimensionality of brand orientation, brand...

...Lucas Finoti; Simone Regina Didonet; Ana Maria Toaldo; Tomás Sparano Martins Purpose The purpose of this paper is to examine the mediating role of the marketing strategy process in the relationship between innovativeness and organizational performance in SMEs. Design/methodology/approach...