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Keywords: SPAR-4-SLR
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–69.
Published: 09 July 2026
... and feasibility pathways for future research and practice. Design/methodology/approach Following the SPAR-4-SLR protocol, this study systematically reviews 114 peer-reviewed journal articles published between 2013 and 2025. A dual-framework approach integrates the Antecedents–Decisions–Outcomes (ADO...
