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Keywords: Sales compensation
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Journal Articles
Marketing Intelligence & Planning (2019) 37 (3): 310–324.
Published: 19 March 2019
...Lu-Ming Tseng; Tsu-Wei Yu Purpose The purpose of this paper is to examine the influence of disclosure of sales compensations on insurance brokers’ intention to make inappropriate product recommendations. Design/methodology/approach This research examines the insurance brokers’ intention...

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