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1-4 of 4
Keywords: Sales forecasting
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (2): 178–194.
Published: 29 March 2011
... or discomfort level, timing, authority to make the purchase decision, and whether there is an approved budget or a submitted request for a budget are key determinants of lead quality. Again, Coe provides neither data nor references. © Emerald Group Publishing Limited 2011 Sales Sales forecasting...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (4): 375–384.
Published: 13 June 2008
.... Nick Sevdalis can be contacted at: n.sevdalis@imperial.ac.uk © Emerald Group Publishing Limited 2008 Consumer behaviour Pricing Advertising Decision making Sales forecasting Bob is a 26‐year old junior business consultant, too busy to have much free time to spend on hobbies...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1987) 5 (2): 20–23.
Published: 01 February 1987
... as the indicators of forecast improvement/degradation are concerned, the analysis shows that universally applicable percentage measures cannot be established with any degree of confidence, although they may be appropriate in a limited number of situations. © MCB UP Limited 1987 Sales Forecasting 20...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1986) 4 (4): 46–59.
Published: 01 April 1986
... shape the context within which sales forecasting takes place, using a study of manufacturing companies operating in the UK health care industry. The three most important environmental factors that influence the revision process are the number of competitors in the market, the degree of market...
