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Keywords: Sales forecasting
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Journal Articles
Marketing Intelligence & Planning (2011) 29 (2): 178–194.
Published: 29 March 2011
... or discomfort level, timing, authority to make the purchase decision, and whether there is an approved budget or a submitted request for a budget are key determinants of lead quality. Again, Coe provides neither data nor references. © Emerald Group Publishing Limited 2011 Sales Sales forecasting...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1987) 5 (2): 20–23.
Published: 01 February 1987
... as the indicators of forecast improvement/degradation are concerned, the analysis shows that universally applicable percentage measures cannot be established with any degree of confidence, although they may be appropriate in a limited number of situations. © MCB UP Limited 1987 Sales Forecasting 20...
Journal Articles

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