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Keywords: Sales of tourism products
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 914–928.
Published: 22 June 2022
...Helin Wei; Donglu Shan; Shaoying Zhu; Decheng Wu; Bei Lyu Purpose To examine the relationship between online comments, merchant replies and online sales of tourism products and focus on the moderating role of tourist destination. Design/methodology/approach This article uses crawler technology...
