...Azam Kaveh; Mohsen Nazari; Jean-Pierre van der Rest; Seyed Abolghasem Mira Purpose The purpose of this study is to explore the impact of customer engagement in sales promotion on purchase intention. Utilizing value co-creation and customer engagement theories, the authors tested a model...

..., product selection and the ways in which they respond to advertisements or sales promotion, Given this, it is reasonable to suppose that there may well be differences between ethnicities in Malaysia in terms of coupon redemption intention. The major cost of coupon usage is the effort and time taken...

... Limited 1996 Advertising effectiveness Cost effectiveness Cost management Models Sales promotion The B&K model uses three explanatory variables to explain variation in the ratio of promotional expenditure to sales. These are market share (MS), market growth (MG...

... transformed the organization′s marketing structures. Fresh objectives for future growth were identified and computer systems further developed. © MCB UP Limited 1993 Computer systems Database marketing Marketing information systems Publishing Sales promotion LEARNING IN MARKETING CLUBLAND 31...