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Keywords: Satisfaction of sports spectators
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Journal Articles
Satisfaction in sports: a meta-analytic study
Available to PurchaseFernando De Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio, Andre Francisco Alcântara Fagundes, Miriam Mariani Henz
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 408–423.
Published: 23 September 2020
... constructs consequent to the satisfaction of sports spectators. Findings The results showed 21 positive relations and 1 negative relation with the satisfaction of sports spectators. A significant moderating effect of some cultural orientations and levels of human development are identified. The results...
