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Keywords: Search effort
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Journal Articles
Wagner Junior Ladeira, Vinicius Nardi, Marlon Dalmoro, Fernando de Oliveira Santini, William Carvalho Jardim, Debdutta Choudhury
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 916–938.
Published: 19 April 2024
... important implications when analyzing the influence of shopping frame time and search effort on the relationship between the reaction to assortment composition and visual attention to stock-keeping units (SKUs) pricing. Design/methodology/approach Two experimental studies through gauze behavior analysis...
