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Keywords: Security
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 401–415.
Published: 18 May 2020
... between security concerns, privacy concerns, and repurchase intention. E-satisfaction mediates between security and ease of use (EOU). Practical implications This study reveals the fact that security, EOU, and privacy concerns are the critical determinants that have the most impact on consumer's...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (4): 206–214.
Published: 01 July 2002
... that has already been established. It seems unlikely, however, that on its own a trust symbol would convince the user of the integrity of the e‐tailer. A further issue affecting consumer trust is security of payment details. Attacks on Web sites are increasing, with high profile cases affecting...
