Keywords: Security
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2020) 38 (4): 401–415.
Published: 18 May 2020
... between security concerns, privacy concerns, and repurchase intention. E-satisfaction mediates between security and ease of use (EOU). Practical implications This study reveals the fact that security, EOU, and privacy concerns are the critical determinants that have the most impact on consumer's...
Journal Articles
Marketing Intelligence & Planning (2002) 20 (4): 206–214.
Published: 01 July 2002
... securely. And there may be some foundation for this: in a recent study of European companies, Zott et al. (2000) found that only 60 per cent of those surveyed explicitly guaranteed the confidentiality of the information supplied by consumers. However, Milne and Boza (1999) concluded that concern...

or Create an Account

Close subscription notice
Close access options