...Megan Thompson; John Stanton Purpose For a predetermined form of business entry, the international market research process for selecting country markets requires the research questions and research process to be tailored to the entry mode. Retail business franchisors researching potential...

... of the process which, respectively, set the criteria and prepare a shortlist for invitations, before the final selection. Design/methodology/approach By reference to the literature, past experience and a priori reasoning, a conceptual framework and quantitative model are combined in a checklist to guide...

...Cüneyt Evirgen; Muzaffer Bodur; S. Tamer Cavusgil The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify...