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Keywords: Self-concept
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (5): 514–527.
Published: 18 May 2018
... and symbolic consumption on brand loyalty in coffee shop industry. Brand loyalty Lifestyle Generation Y Symbolic consumption Self-concept Emotional experience Consumers usually choose to purchase brands, goods, and services because of the emotional response which is triggered in addition...
