Keywords: Self-concept
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (5): 514–527.
Published: 18 May 2018
... and symbolic consumption on brand loyalty in coffee shop industry. It becomes simple to understand the idea of symbolic consumption when the concept of extended self is taken into account. Self-concept describes the way individuals perceive or evaluate themselves (Grubb and Grathwohl, 1967). Landon (1974...

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