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Keywords: Self-conscious emotions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 262–283.
Published: 29 December 2023
... questionnaires are used to collect data, which is then analyzed using AMOS 25 and Process Macro to generate meaningful insights. Findings The findings indicate that the willingness to use rental services is directly associated with CM, while self-conscious emotions (SCEs) play the role of a mediator...
