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Keywords: Seller
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (4): 451–464.
Published: 15 March 2019
...: the experience (from past) of the SP and the SR and the service solution, previsualized (from future) before the service is implemented. Each interaction between the seller and the buyer progressively changes the mindset of both from the initial position of each (active consideration of time). Research...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 245–259.
Published: 09 January 2018
...Sara Quach; Park Thaichon Purpose The purpose of this paper is to explore the motives of online sellers of counterfeit products in online social networking sites. Design/methodology/approach The study uses a sample of 22 in-depth interviews with counterfeit sellers. Findings Based...
