... perspective supplemented with knowledge from interviews and archival research. Findings The case shows how effective a diligent, creative approach to developing and selling a new venture can be. It demonstrates that effective marketing requires more than rote adoption of basic principles – it requires...

... profiting from the BOS model, in order to fully benefit from sourcing and selling to emerging markets. The significance of emerging economies to global marketing within a context of a paradigm shift of international business is enormous. With more manageable risks, ease of communications, faster...

... is not returnable except at the suppliers' expense". customer on the clause concerned? If the answer is "no" then the clause can be struck out without losing anything and, at the same time, perhaps making an image gain. Indeed, one company, as part of its unique selling package emphasised "no restrictive contract...