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Keywords: Selling methods
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (4): 394–410.
Published: 19 June 2007
... Publishing Limited 2007 Market segmentation Selling methods Customer retention Services Financial services In mature markets, the need to adopt efficient marketing strategies becomes more critical. The financial services sector in the UK is an example. Following successive deregulation...
