Keywords: Sense of sound
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Journal Articles
Marketing Intelligence & Planning (2015) 33 (2): 197–215.
Published: 07 April 2015
... the sense of sound impact on individual attitudes, emotions, moods and purchase behaviour and shoppers feel more comfortable and relaxed in a retail setting when music or voices is playing during the shopping process. For example, familiar music compared to unfamiliar music had a positive effect on shopping...

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