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Keywords: Sensory marketing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 197–215.
Published: 07 April 2015
... of retailing and sensory marketing research, there is a paucity of knowledge on how auditory sensory cues impact on consumers’ shopping behaviour. Design/methodology/approach – The empirical study was a field experiment and entailed direct observation of shoppers of the Swedish grocery retailer ICA...
