...Chia-Lin Hsu; Li-Chen Yu; Wei-Feng Tung; Kwen-Wan Chen Purpose This study broadens the understanding of how omnichannel service convenience, shopping value and channel congruence affect customer perceived trust and satisfaction and, in turn, affect selection intention after an omnichannel shopping...

...Pham Ngoc Thuy Purpose In this study, service convenience and service quality are used as proxy constructs of customer's and supplier contributions co‐create customer value. The purpose of this paper is to test the relationship between service convenience and customer satisfaction based...