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Keywords: Service failure severity
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (8): 958–972.
Published: 23 June 2022
... 2021 Emerald Publishing Limited Licensed re-use rights only Abstract explanation Concrete explanation Regulatory focus Service failure severity Informational justice Service firms provide a wide array of intangible and variable services (Koc, 2019), making service failure common...

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