... Publishing Limited 2015 New Zealand Export Service industries Small-to medium-sized enterprises A body of knowledge exists on the broad topic of trade promotion and whether or not it assists firms’ overseas performance (Shamsuddoha et al., 2009a ; Freixanet, 2011 ; Durmusoglu...

... the phenomena, we followed the research approach adopted by Wu and Choi (2005) and Salomann et al. (2005) . Service industries Knowledge transfer Knowledge management Consumer behaviour Case studies The idea that knowledge is the most valuable asset retained by an organisation...

.... To a large extent, service is not so much what the business does, per se, but what the customer experiences. The lower the customer’s level of involvement, the greater the likelihood that he will become overwhelmed and confused with too much information. In some service industries, as many...

... consistent service quality. © MCB UP Limited 1997 Customer orientation Implementation Intangibility Marketing Service industries Service quality To improve the implementation of quality in services marketing it is important to ensure that all initial planning and creation of new...

... the marketing strategy. It helps distinguish, for example, between the heavy beer drinker who seeks to “escape” and the heavy beer drinker who seeks “social accommodation”, the young athlete who drinks beer to quench his/her thirst and the young college party‐goer (Dickson, 1982). In the service industry...

... Internal marketing Quality management Service industries 4 MARKETING INTELLIGENCE & PLANNING 8,6 C hallenges the traditional understanding of the relationship between staff performance and the performance of the organisation as a totality. Coming to Grips with Service Intangibles Using Quality...

... relating to defining and measuring service quality is reviewed and a number of suggestions are made as to how measurement instruments such as SERVQUAL might be improved. © MCB UP Limited 1990 Customer satisfaction Organizational performance Service industries Service quality DEFINING...

... differently from the marketing of products is considered. © MCB UP Limited 1990 Marketing Service industries Tourism United Kingdom Note: This paper was first published in European Journal of Marketing, Volume 20 Number 7, 1986. MARKETING ORIENTATION IN THE SERVICE OF INCOMING T3O5URIS...