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Keywords: Service industry
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (5): 883–909.
Published: 08 December 2025
...Kumar Rohit; Pankaj Vishwakarma Purpose This study comprehensively analyses factors influencing the adoption of artificial intelligence (AI) chatbots in the services industry by employing meta-analytic structural equation modeling (meta-SEM). It provides a comprehensive framework for understanding...
Includes: Supplementary data
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (7): 970–991.
Published: 23 August 2023
.../value The service industry is one of the most severely hit industries during COVID-19. However, there is limited knowledge about whether and when social capital creates value in the service industry during crises. This study makes two main contributions: first, it extends to the continuous efforts...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 617–630.
Published: 13 May 2019
... Entertainment Service industry Novelty seeking M-banking Reuse New technologies Ubiquity Usage intentions H4. Novelty seeking positively influences perceived m-banking ubiquity. Researchers have recognised that the perceived novelty of a technology or service affects the cognitive...
