Keywords: Service innovation
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Journal Articles
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2023) 41 (1): 1–15.
Published: 15 July 2022
...Munyaradzi W. Nyadzayo; Civilai Leckie; Lester W. Johnson Purpose This study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation impact value perception, satisfaction and loyalty. Design...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2020) 38 (2): 224–238.
Published: 16 August 2019
... of “consistency” as a cultural trait on “radical” and “incremental” service innovations. “Cooperativeness” and “innovativeness” impact incremental and radical service innovations positively. “Effectiveness” impacts radical service innovations positively. Radical and incremental service innovations impact NSMP...

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