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1-5 of 5
Keywords: Service innovation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 12 March 2026
...Longjun Liu; Jing Long; Lu Liu Purpose This study examines how and when hotel digital platform capability fosters service innovation, focusing on the mediating role of ambidextrous learning and the moderating role of knowledge shepherds in intelligent systems. Design/methodology/approach A two...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 755–776.
Published: 14 November 2024
...Nianwei Yin; Liangding Jia; Jing Long; Longjun Liu Purpose Facing the increasing competition and uncertainty, when and how to improve service innovation performance with the help of digital business strategy has become an important issue for global service firms. In this study, organizational...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (1): 1–15.
Published: 15 July 2022
...Munyaradzi W. Nyadzayo; Civilai Leckie; Lester W. Johnson Purpose This study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation impact value perception, satisfaction and loyalty. Design...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 728–742.
Published: 23 March 2021
...Feng Wang; Rong Cao; Siting Wu; Man Chen Purpose The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the moderating role of market competition. Design/methodology/approach This study...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (2): 224–238.
Published: 16 August 2019
... of “consistency” as a cultural trait on “radical” and “incremental” service innovations. “Cooperativeness” and “innovativeness” impact incremental and radical service innovations positively. “Effectiveness” impacts radical service innovations positively. Radical and incremental service innovations impact NSMP...
