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Keywords: Service perceptions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (5): 601–615.
Published: 03 May 2018
...Na Li; Sheranne Fairley Purpose The purpose of this paper is to empirically examine the service perceptions of mainland Chinese passengers on three international cruise ships. Design/methodology/approach Participant observation and casual conversations were conducted on three international...
