...Antje Cockrill; Mark Goode; Daniel Emberson Purpose The concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in non‐traditional service settings has received comparatively little attention...

...Zhen Xiong Chen; Yizheng Shi; Da‐Hai Dong Purpose The paper's aim is to investigate the antecedents and outcomes of the relationship between providers and consumers of a “high‐credence” service, in Hong Kong. Design/methodology/approach A model of antecedents and outcomes was constructed...

... disciplines but comparatively rare in marketing, to the cross‐selling of financial services. It shows how planners cannot only identify customers most likely to repurchase but also predict the timeframe in which that will take place. In the study reported here, survival analysis is used to estimate when...