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Keywords: Shared values
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (6): 741–762.
Published: 31 July 2023
... on the role of shared values as a governance mechanism in moderating the relationship between specific investment, qualification of capability, and firm performance. Design/methodology/approach Drawing on transaction cost analysis, the authors develop a theoretical model to explore how shared values...
