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Keywords: Shareholder value analysis
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (1): 59–65.
Published: 01 January 2004
... and competitive knowledge that underpinned past decisions. Managers who are not in an organisation long enough to accumulate a strong knowledge of markets and competition are less likely to make informed strategic decisions. © Emerald Group Publishing Limited 2004 Shareholder value analysis...
