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Keywords: Shopping centres
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Journal Articles
Shopping centre customer service: creating customer satisfaction and loyalty
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (4): 528–548.
Published: 27 May 2014
... – Exploratory factor analysis was used to classify customer service items. Confirmatory factor analysis was not applied because of there was not any significant theory based on the classification of shopping centre customer service (SCCS). The research model was developed to show the relationships...
Journal Articles
Segmenting multicultural mall visitors: the Israeli case
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (6): 608–624.
Published: 14 September 2012
... the construct of “mall activities” over “motivations”, due to its strength in describing what people actually do during their trip to the mall (Bloch et al., 1994). Israel Consumer behaviour Shopping centres Market segmentation Mall activities Mall attributes Visiting patterns Israeli mall...
Journal Articles
Managing the attractiveness of evolved and created retail agglomerations formats
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (1): 25–45.
Published: 09 February 2010
... the evaluation of attractiveness of the agglomeration in its totality (Reimers and Clulow, 2009). Shopping centres Urban centres Retailing Consumer behaviour Retail agglomerations can be defined as a cluster of stores within a clearly defined spatial area. Despite the heterogeneity...
Journal Articles
Promotional planning in UK regional shopping centres: an exploratory study
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (1): 43–57.
Published: 01 January 2005
...Gary Warnaby; Kit Man Yip Purpose The need for a more overt marketing orientation within planned shopping centres in the UK has been noted by various authors. However, the management orientation of planned shopping centres has been described as property‐ rather than customer‐led. This article...
Journal Articles
Applying the Thirty‐six Chinese Classical Strategies of War to retail marketing and planning
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (2): 124–135.
Published: 01 April 1998
... as they apply to retail marketing for shopping centres are illustrated in Figure 1 . The Thirty‐six Chinese Classical Strategies of War is a renowned ancient book of warfare which has been in circulation among Chinese army commanders for a long period of time. Although not many people may have...
