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Keywords: Shopping malls
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 559–572.
Published: 23 April 2020
... implications This study suggested that shopping mall retailers should try to increase customer involvement and perception towards the brand during shopping process and clearly differentiate their brand from competitive brands by showing why and how it is better than alternative brands. Originality/value...
