...Chia-Lin Hsu; Li-Chen Yu; Wei-Feng Tung; Kwen-Wan Chen Purpose This study broadens the understanding of how omnichannel service convenience, shopping value and channel congruence affect customer perceived trust and satisfaction and, in turn, affect selection intention after an omnichannel shopping...

... in the relationships between shopping value and trust. Design/methodology/approach A data set collected from 648 online consumers in Vietnam was used to validate the measures employing confirmatory factor analysis (CFA) and to test the hypotheses using structural equation modelling (SEM). Findings The results...