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Keywords: Shops
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (5): 292–304.
Published: 01 September 2003
... implications can be interpreted from these findings Services marketing Customer loyalty Retail trade Shops Cities SERVQUAL The conceptualisation of service quality has been a central theme of the services literature over the past 15 years (Gabbot and Hogg, 1997). Traditionally, it has been easy...
